My Signature Triple R Strategy
It all starts with relevant content.
That simple marketing adage, “content is king” is like the John 3:16 of online marketing..straight gospel. Times may change and algorithms may vary, but quality content is the driving force behind all the goals you want to accomplish online. It is the only way to ever get your preferred audience to connect to you.
That’s why, when I’m building out any marketing or ad strategy for clients, I start here with a hyperfocus on who the audience is and what defines them.
“The best marketing doesn’t feel like marketing.”
RELEVANCE: Every successful social strategy, whether organic or via paid ads, starts with relevant content. Determine who exactly your audience is...what do they like and dislike? What is important to them? What do they do for fun? What does their family unit look like...and so on. Don’t be afraid to get too detailed. Once you've determined your ICA (ideal customer avatar), formulate every message you share in a way that will grab the attention of that person and them alone. From there, you build a relationship.
RELATIONSHIPS: People do business with friends, not a company voice. Your platform's voice should be your audience's friend. Continue to message about things that are important to your ideal customer, and work all your content and ads in a way that your target audience won’t be able to help but engage, and over time, see your feed as their friend. Like any relationship, things take time. You don’t meet someone in real life and expect them to be your best friend that night. Good things take time. Be consistent with your content, be consistent with your message, and the relationships will build. This is true for any and all industries.
ROI (Return on Investment): Once you’ve done the research and the work behind creating consistent content that is relevant and engaging with your target audience, it's alllll gravy because the return on your investment (both financial and time wise) will begin to roll in! Your return may be business, sales, engagement, referrals...all of it will be a fruit of the relevant content you've put out and the relationships you've built!
